P42 tourist development plan ordinance update
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The county’s agenda for Board of County Commissioners, Apr 23, 2024
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The county’s minutes for Board of County Commissioners, Apr 23, 2024
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What was said
Machine transcription of 6m of recording, with speaker names inferred from voice matching. 100% of 32 lines carry a name. It shows what was said, not what was decided, and both the words and the names can be wrong.
Move on to P forty two.
P forty two was advertised in the Tampa Bay Times April tenth, twenty twenty four.
Good morning, Commissioner. Adam Thomas, uh, Pasco County Tourism Director. Uh, before you today is a public hearing for an ordinance update. Um, and we request that you take public comment and a recommendation to approve the ordinance update. Um, but before you today is a small presentation on the history of tourism uh for Pasco County. But I will read the item. The item is an ordinance by the Board of County Commissioners. Amending ordinance 910-9010 as amended and codified in Chapter 102 of the Pasco County
Code of Ordinances by amending section 102 to 190 to amend and update the tourist development plan for Pasco County. Providing for an inclusion in the Pasco County Code of Ordinances, Servability, Conflicts, and an effective date.
Uh just a little background on w where we uh come from or where we came from for the tourist development uh plan. In nineteen ninety, uh the Board of County Commissioners adopted the first uh tourist development plan according with the state statutes that it that Have established the Tourism Development Council and adopted the first tourist development plan uh by ordinance ninety ten. Um and since that adoption of nineteen ninety, the first plan has been amended on several occasions uh on
November fifteenth, twenty twenty three, the tourist development council Um has recommended that the Board of County Commissioners approve the first five year plan. Usually this was a three-year plan, but we have done robust projects, initiatives, programs. So we're looking at a five-year strategic plan moving into twenty twenty four to twenty twenty five of the tourist development plan. So the an ordinance amendment today is to update uh Chapter 102 of the Pasco
County Code of Ordinances by amending section 102 to 190 to amend and update the tourist development plan for Pasco County for providing for applicability, repealer, servability, inclusion into code, and effective date. So this is again the strategic plan for the next five years. And within that plan are four core goals that we are going to focus on for the next five years. The first goal, in which we've done a really good job over the past three to five three to five years, is
destination marketing sales and programs and services. The second goal is the destination development. Really enhancing the impact of what our product is. I will note that there is a date that needs to be updated that Destination destination development strategy is a ten-year strategy and actually the strategic plan reflects a five-year. So it's actually a ten-year strategy, not a five-year. The third goal is actually to influence
DMO advocacy and stakeholder relations, and uh the last one is to uh attain optimal DMO resources and performance management results.
Excuse me.
So the the the T D T revenues that will be generated from the tourist development tax um will support And implement four strategic goals by funding the fifteen priority-based programs initiativ identified within the plan. The second one is to operate the tourism bureau or tourist information centers, the destination management organization, which will include indirect administrative costs for services performed by the county on behalf of the DMO. And the last uh um allocation of
the Taurus Development Tax will be to um fulfill the debt services at the Wildgrass Ranch Sports Campus of Pasco County as amended.
The revenues shall also be allocated to our capital projects, special events, and marketing. These are the core activities that we do on a daily, weekly, monthly, quarterly basis for the TDC. The sixth is media co-op advertising and advertising generally. Those associated number seven is those associated in customary expenditures of the DMO employees and other authorized persons in the exercise of their employment duties and consistent with the travel expenses, hospitality and purchasing policies for
the DMO. And the last one is allocating the percentages will be presented within the proposed expenditure budget for each fiscal year. So we were requesting today to um for board action to waive introduction and accept public comment to the amendment of Chapter 102, uh Article 4, Section 102 to 190. Adopt the ordinance amended Chapter 102, Article 4, Section 102 to 190 of the Pasco County Code of Ordinances by roll call vote. Authorize and execute
of the ordinance by the Chairman and the Board Board Records to transmit the ordinance to the Department of State electronically. mail within ten days after the adoption of the ordinance.
Okay. All right. This is a public hearing. Um has anyone signed up for to speak on this item?
No, sir. And no on our WebEx.
Correct. Does anyone in the audience wish to speak to this item?
So you know one. Mr.
Chairman Mariano. I
would
like to make approval no noting the change that Adam made from the appropriate priority initiatives to include the destination development strategy and plan and recommended objective strategies that's listed from the chart that was given us from twenty twenty four to twenty thirty three. Okay.
I have a motion. Did that have the change to ten year? I didn't
it's the same same presentation we had. It's just what you just talked about. All right,
that covers it. I'll second it. Yeah. Okay.
Add a motion and a and a second.
Lots of work.
Uh by roll call vote.
District 2, Commissioner Weightman. Aye. District 3, Commissioner Starkey. Aye. District 5, Commissioner Mariano.
Aye.
District 1, Chairman Oakley.
Aye. Motion passed 4-0. Thank you. I'll see you all on May 9th. Thank you. Okay.